services / Selling

Marketing your property

VIP Realty Group understands the importance of creating a marketing plan that is effective and commands results.

Marketing includes the exposure of your property to other Real Estate Associates and the public. Your Listing Associate acts as the marketing coordinator, disbursing information about your property to other Real Estate Associates, through a Multiple Listing Service and other cooperative marketing networks, through open houses for Associates, open houses for buyers, through personal and business contacts, direct mail, media, and targeted publications.

Choice of Media

The choice of media and frequency of advertising depends on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your Real Estate Associate is an expert and will know when, where, and how to advertise your property. At VIP, we have an in-house marketing department that works with Associates to develop the best marketing plans to advertise and sell your property.

Developing A Targeted Marketing Plan

VIP includes the following when preparing your specialized marketing plan:

  • Develop a marketing plan to meet your individual wants and needs.

  • Present ideas that will make your home more marketable.

  • Enter your home in the Multiple Listing Service and VIPREALTY.COM immediately upon listing.

  • Promptly advise you of trends affecting the marketing strategy of your home.

Real Estate Professionals Are The Key Source Of First Contact for Home Buyers
- Real estate agent: 89%
- Yard sign: 51%
- Mobile of tablet website or application: 45%
- Open house: 45%
- Mobile or tablet search engine: 42%
- Print newspaper advertisement: 23%

Cooperating Sales Offices and Associates

Being one of the largest independently-owned real estate companies in Southwest Florida helps ensure that other Associates and offices are knowledgeable about your property, and that they are actively working to help bring qualified buyers.

Internet Marketing

Upon listing your home with VIP, it can be previewed on the following sites:


    – The VIP Realty-owned site


    – The National Association of Realtors and Move, Inc. site


    – The Florida Realtors Site


    – Leading Real Estate Companies of the World site

  • VIP Associate personal websites


    • The luxury site of Leading Real Estate Companies of the World features properties listed at $1 million and above


    • The Mayfair International site

Corporate and Classified Advertising

Information regarding your home will be placed in highly targeted newspapers and publications throughout the area.

For Sale Signs

A For Sale Sign is an important tool for advertising and marketing your home. 51% of all real estate sales come from buyers who are attracted to homes displaying signs.

Direct Mail

Spreading the word that your home is for sale is important. A great way to get off to a fast start is to let people in your neighborhood know that your home is for sale. Your Listing Associate will work with the marketing department to develop a targeted direct mail program. This program could include, flyers, post cards, and other lead generating promotions.

Open House Initiatives

Listing Associates will conduct previews of your property for other Real Estate Associates and potential buyers. These previews are advertised in the applicable publications and provide a great venue for letting potential buyers tour your home.

The REALTOR® Code of Ethics requires REALTORS® to utilize cooperative relationships when they benefit their clients.

VIP Realty, Fort Myers, Florida
Since 1975

We’re here to help

As one of the largest privately-owned, full-service real estate companies in Southwest Florida, we're ready to guide you.

Get in touch


Phone number
+1 (239) 489-1100

Vacation Rentals

Phone number
+1 (239) 472-1613


Phone number
+1 (239) 489-3303

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Phone number
+1 (239) 489-1100

Mortgage Group Services

Phone number
+1 (239) 790-3206

Title Group Services

Phone number
+1 (239) 489-0102


Fort Myers

13131 University Drive

Fort Myers, FL 33907



Mon - Fri 9:00 AM - 5:30 PM

Sat 9:00 AM - 5:00 PM

Sun 11:00 AM - 4:00 PM


1560 Periwinkle Way

Sanibel, FL 33957



Mon - Fri 8:30 AM - 5:30 PM

Sat 9:00 AM - 5:00 PM

Sun 10:00 AM - 5:00 PM


1560 Periwinkle Way

Sanibel, FL 33957



Mon - Fri 8:30 AM - 5:00 PM

Sat/Sun by appointment

Vacation Rentals

1506 Periwinkle Way

Sanibel, FL 33957



Mon - Fri 8:00 AM - 5:00 PM

Sat/Sun by appointment

Leading Real Estate Companies of the World
Luxury Portfolio
Mayfair International Realty

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