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Trese has responsibilities for all brand and property advertising strategies and execution, developing marketing platforms to support VIP agents and their properties, managing corporate sponsorships and special events and supervising the department’s budget. Prior to joining VIP, Trese served as President of Executive Marketing Communications. She is responsible for the success of several large marketing endeavors for Fortune 500 Companies across the United States, Canada, and Europe. She worked as a consultant to Ford Motor Company, General Motors, and Chrysler, as well as non-automotive companies and was successful in creating and implementing marketing strategies and advertising campaigns that strengthened the brands. Among those initiatives was the launch of the Ford Citibank Credit Card, launch plans and promotions of various vehicles, rollout and launch of promotions and products for Kmart, Key Note addresses for General Motors and Ford executives, Interactive exhibit and design promotions for the Mall of America in Minneapolis, Interactive exhibit for Treasure Island in Las Vegas, establishment of the first call center used by the Carlson Marketing Group Brand Division for Ford Motor Company, establishment of dealer centers in the launch of Saturn, roll out campaigns for CBS and NBC affiliates in New York City and Anaheim, quality design and roll out of quality initiatives for Ford Motor Company across Europe and Canada, and more. Black Belt in Six Sigma, Certified ISO auditor and more. Trese was Vice President of Sales and Marketing for PMH in Detroit and Vice President of Ford Group Marketing and Advertising for VSI in Detroit. She is originally from Raleigh, NC and relocated to Naples from Detroit, Mi.
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